Brand and creative leadership

I’m a brand and creative leader with 20 years of experience building consumer-facing brand systems, integrated campaigns, and customer experiences across CPG, hospitality, healthcare, and mission-driven sectors. I’ve led work for organizations like Olipop, Clorox, Kate Farms, Land Rover, Marriott, Paytient, and the Fulbright Program, helping executive teams translate complex strategy into clear, compelling design.

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My experience spans the full spectrum of creative organizations, from small agency startups and independent consultancies to major agency environments and in-house brand teams. I’ve built work inside fast-moving entrepreneurial settings, contributed within larger multidisciplinary agencies, and partnered directly with internal marketing and design teams at established brands—giving me a practical understanding of how creative work gets made, aligned, and scaled across different business contexts.

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Across those environments, I’ve led and contributed to brand systems, integrated campaigns, editorial programs, sales collateral, event branding, and digital experiences. That range has made me comfortable moving between strategy and execution, mentoring designers, presenting to stakeholders, and shaping work that needs to succeed both creatively and operationally.