Sunnyside Up
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Sunnyside Up is a breakfast and brunch concept known for turning everyday menu staples into something more craveable, indulgent, and memorable. As the brand grew, its in-house roasted whole bean coffee became a natural opportunity to express that identity beyond the restaurant and create a more distinctive presence in a crowded all-day breakfast market.
ABOUT
THE PROJECT
Project Type:
Packaging
Sunnyside Up needed to evolve its brand in a way that felt more ownable, more expressive, and more competitive within an increasingly saturated category. The challenge was not simply to refresh the restaurant’s look, but to define a clearer brand position and bring it to life through a hero product. The whole bean coffee line became that focal point: a branded extension that could embody the personality of Sunnyside Up and carry the experience beyond the table.
