Tapestry

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Tapestry is a groundbreaking tech startup dedicated to enriching the lives of seniors by fostering online communities that reconnect them with their passions in retirement.

ABOUT
THE PROJECT

Project Type:

[SASS Platform] [Date: Mar 2024]

I was tasked with shaping Tapestry’s identity from the ground up. Inspired by deep insights from our discovery process, we developed the brand strategy, naming, visual identity, website, and essential marketing materials. My work ensured that Tapestry was positioned as a warm, inspiring, and optimistic community that empowers older adults to embrace life with enthusiasm and curiosity.