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Redwood Trust
[15]
Redwood Trust is a specialty finance company with a strong reputation in Northern California. I was challenged to reposition their brand as an industry leader with policymakers in Washington, DC.
ABOUT
THE PROJECT
Project Type:
[Finance] [Date: October 2019]
The strategy we devised was to position Redwood Trust as the leader in finance reform while simultaneously softening their overall aesthetic. The result is a simplified logo, softer palette, and a specific photography strategy that features more modern homes, but with warner tones.
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