Olipop
[1]
OLIPOP is the leading brand in the digestive health category. I partnered with their leadership and retail teams to provide strategic thought and design support for both internal and external brand communications
ABOUT
THE PROJECT
Project Type:
[Consumer Packaged Goods] [Date: Jun 2021–May 2022]
In addition to assisting with the refinement of their brand standards, I helped OLIPOP launch of several new flavors into their beverage portfolio. Finally I worked with their internal operations team to update their previous website to include automated promotions and design updates.
As OLIPOP continues to expand their product pipeline, I was able to assist in the launch of several new flavors. I deployed a series of social media posts and target digital ads to help promote their new Classic Grape flavor.
