Oath Beverages
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Oath is a Washington, DC-based juice company with a vision far beyond the typical wellness beverage. Founded by two beauty industry veterans, Oath set out to make cold-pressed juices feel like part of a luxury beauty ritual. Their belief was simple: drinking their juice should feel as transformative and indulgent as getting a facial.
ABOUT
THE PROJECT
Project Type:
[Consumer Packaged Goods] [Date: October 2024]
To help Oath compete with established players in the wellness space, I developed a brand that covered every touchpoint: packaging design, outdoor advertising, paid social concepts, influencer-ready product photography mockups, and a launch-ready landing page. The campaign narrative reinforced Oath’s positioning as “the ritual you sip,” using lifestyle imagery, ingredient close-ups, and aspirational beauty cues to create a cohesive brand world.
