Kate Farms
[2]
Kate Farms is a plant-based nutrition brand trusted by families, caregivers, and healthcare professionals alike. Known for combining clinical nutrition standards with a more human-centered brand experience, the company has built a loyal following in a category where trust, clarity, and emotional sensitivity matter deeply.
ABOUT
THE PROJECT
Project Type:
Advertising Campaign
My team and I developed a campaign system centered around the idea of reveal and anticipation, creating a visual moment that signaled a meaningful departure from the brand’s evergreen communications without abandoning the integrity of the core identity.
A custom motion language and expanded promotional color palette helped establish a stronger sense of occasion across channels, while typography, product representation, and messaging remained grounded in the existing Kate Farms brand system. The result was a campaign that felt promotional without becoming visually chaotic or disconnected from the trust the brand had already established with its audience.
At the center of the campaign was a reveal animation that became the primary visual anchor across email, paid media, retargeting, and social placements. From there, we built a modular asset system designed for rapid deployment across formats and placements.
