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Innovature
[3]
Innovature is a thought leadership platform that works to generate a conversation about the benefits of gene editing.
ABOUT
THE PROJECT
Project Type:
[Trade Association Advocacy] [Date: Sept 2018–2020]
The primary objective of the platform is to grow awareness of gene editing in agriculture, food and wellness, and seed positive ground for future innovations. The brand is designed to feel both modern and natural. We pulled inspiration from the mise en place approach to kitchen set up to visually personify the measured order associated with the scientific method.
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