Coyote Highlands Wine & Estates
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Coyote Highlands Wine and Estates, a private vineyard nestled in the rolling hills of San Martin, California, approached us with a unique challenge: create a brand identity and packaging system that would honor the legacy of winemaking while embracing a bold, unconventional spirit.
ABOUT
THE PROJECT
Project Type:
[Consumer Packaged Goods] [Date: July 2022]
Known for its small-batch, boundary-pushing vintages, Coyote Highlands wanted a brand that reflected both its roots and its rebellion.
I led the design of a multi-tiered identity system that seamlessly blended old-world sophistication with a fresh, contemporary edge. Drawing inspiration from traditional wine heritage, I incorporated vintage-style typography and subtle nods to classic label design—but gave those elements new energy through modern layout structures and a confident, unexpected color palette that broke away from the typical wine world aesthetic.
