Cherry Blossom 10 Mile Run

But even icons need a refresh. I partnered with the Credit Union Cherry Blossom 10 Mile Run—one of DC’s most iconic spring events—to refresh their brand and reposition the race as a powerful collective experience. Rooted in the idea that “our race is a gift,” the new brand celebrates the joyful convergence of elite athletes and everyday runners, creating a spark that lasts well beyond the finish line. With a tone that’s exuberant, generous, and dedicated, the revised identity captures the shared