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Alexandria Economic Development Partnership

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The Alexandria Economic Development Partnership (AEDP) has faced challenges in attracting Fortune 100 companies to establish their headquarters in the city, trailing behind its regional competitors.

ABOUT
THE PROJECT

Project Type:

[Government] [Date: Mar 2019]

My objective was to undertake a rebranding effort for AEDP and develop a comprehensive series of paid social and print campaigns. The aim was to shift the narrative and perception among site selectors across the nation, positioning Alexandria as an attractive destination for corporate headquarters and changing perceptions in their hearts and minds.


In addition to their advertising campaign, I also designed their 2019 Annual Report and a commercial real estate sales book.

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